A New Yellow Spark
Why ZaroVerse Exists
In the early 20th century, a young animator with more ideas than resources started a small studio that slowly grew into one of the world's most beloved character universes. It took a century of trial, failure, courage, and stubborn optimism to build the films, parks, music, merchandise, and memories we all know today.
"ZaroVerse is our answer to a simple question: If someone started a character universe like that today, with all the tools we now have, what could they build in 10 years?"
The Heart
Zaro, the Yellow Spark
Every universe needs a heartbeat. For ZaroVerse, it's Zaro - a bright yellow character who isn't a superhero, a monster, or a mascot for hype.
He's simply... good.
Zaro walks through cities, forests, airports, and malls like the quiet friend who never leaves your side. He's curious, gentle, a little clumsy, and endlessly optimistic - a character designed to live in the real world, not only on screens.
"Bookmark 2025: the year a yellow spark was created, one that will spread happiness, joy, love, and emotion around the world."
The Universe
Four Pillars of ZaroVerse
Everything we build flows from one promise: to spread happiness, joy, love, and emotion around the world.
ZaroVerse Studios
Stories for a connected planet. Short-form series, webisodes, music, and experimental formats.
ZaroLand
Eco-adventure parks grown from nature, not concrete. Less fireworks, more fireflies.
ZaroShop
Apparel, plush toys, and lifestyle products that bring warmth to everyday life.
Zaro Coins
$ZARO and $ZLAND - the digital thread connecting experiences across the universe.
ARC-7 Origin Story - ZaroVerse Studios
Stories for a Connected Planet
ZaroVerse Studios is where the stories live. Short-form series. Webisodes. Music. Experimental formats that can travel from X to TikTok to streaming platforms.
We're using today's tools - real-time engines, AI-assisted pipelines, remote teams - to compress what used to take decades into years. But the core principles stay old-fashioned: good writing, sincere characters, and respect for the audience.
Explore StudiosParks Grown from Nature, Not Concrete
What if a "theme park" felt less like a queue of rides... and more like a forest you never want to leave?
Think rope bridges between trees, cabins instead of hotels, night walks under real stars, AR stories layered quietly onto nature instead of replacing it. Zaro walking past you on a wooden path, not a neon hallway.
"Less fireworks, more fireflies."
Everyday Life, But a Little Warmer
ZaroShop is the lifestyle pillar of ZaroVerse: apparel, plushies, home items, kids' essentials, and travel-friendly products that people would buy even if they've never seen a single piece of Zaro content.
The test is simple: would a parent, teenager, or traveler buy this even if they don't know the lore yet? If the answer is no, it doesn't go on the shelf.
A Digital Thread Through It All
$ZARO and $ZLAND are the digital glue that connects the universe. Not a promise of riches or a shortcut to profit - a way for people who believe in this universe to be visibly, verifiably part of it.
Over time, Zaro Coins can become the key that ties together experiences: early access, loyalty, collectibles, in-game items, park experiences, and more.
Over time, $ZARO Coin will increasingly show up as a reward and collectible layer in ShopZaro and other experiences, while $ZLAND focuses purely on parks and resorts.
"ZARO Coin is a receipt that says: I was here early. I believed in this yellow spark."
100 Years vs 10 Years
The pioneers of character-driven storytelling took a century because they had to invent their tools as they went - from hand-drawn frames to feature films to animatronics and parks.
We're starting in an era where:
A story can be written in Dubai, animated in Seoul, scored in Los Angeles, and launched globally in one week.
A character can live simultaneously in games, parks, social feeds, and physical products.
Fans can organize, create, vote, and contribute from every corner of the planet.
"In the 20th century, it took decades for a character studio to grow into a global universe of films, parks, and products. With today's technology, vision, persistence, courage, and entrepreneurship, we believe we can run at 10x the speed - on a 10-year horizon."
Not to copy their path. To walk our own.
The Journey Starts Now
All of it anchored by a small yellow character who simply wants to make people feel a little less alone in a very fast world.
If the last century belonged to a handful of iconic characters and worlds, maybe the next chapter has room for a new friend.
And in some future year, when someone asks, "Where were you when Zaro began?"
2025 - the year a yellow spark was created.
The ZARO Way
The internal moral and operational constitution of the entire ZaroVerse company. These 10 principles guide every decision we make.
Culture before hype
Build genuine community, not artificial buzz
Receipts over promises
Deliver results before making claims
Nature-first parks
Eco-adventure destinations that respect the environment
Clean token design
No exploitation, no financial traps
No presales, no team wallets
Fair launch, community-owned from day one
Family-friendly IP
Characters and content safe for all ages
Warm, cross-cultural design
Universal appeal without losing authenticity
Multi-decade horizon
Building for 50 years, not 5 quarters
Build real value first
Substance before amplification
Globally understandable
No translation needed to feel the magic
Leadership
ZaroVerse was founded by Shihab Khalil, an engineer and entrepreneur best known as the Founder & CEO of ZagTrader, an institutional trading and investment platform serving stock exchanges, banks, and brokers across the region for nearly two decades.
With ZaroVerse, Shihab is applying the same discipline used to build critical financial infrastructure to a different domain: long-term character IP, carefully designed parks, and a global entertainment brand that can be trusted by families and institutions alike.
Get in Touch
Interested in partnering with ZaroVerse? We'd love to hear from you.
Join the Movement
Ready to be part of something bigger? Whether you're a creator, developer, or just someone who believes in the power of imagination, there's a place for you in the ZaroVerse.